Bengaluru: Scania Commercial Vehicles India Pvt. Ltd. has strengthened its growth strategy with the appointment of GMMCO Limited, a CK Birla Group company, as its new authorized dealer partner for Northern, Eastern, and Central India.
The collaboration marks a significant milestone in Scania India roadmap, expanding regional coverage and driving growth across all business segments.
GMMCO to Strengthen Scania India Growth Strategy Across Key Regions
Under the new dealership structure, GMMCO will oversee sales and service operations for projects across Northern, Eastern, and Central India, while PPS Motors will continue representing Scania in Southern and Western regions.
This strategic territorial distribution ensures seamless national coverage, enhanced customer service, and faster response times, supporting Scania’s mission to elevate service excellence and operational agility.
Transition to a Fully Dealer-Driven Ecosystem
The partnership with GMMCO signifies Scania’s transition from a direct sales model to a fully dealer-driven business ecosystem.
Going forward, Scania will focus on product innovation, planning, and lead generation, while its dealers will independently manage the entire sales and service process, including invoicing, documentation, aftermarket operations, demo fleets, and inventory.
This decentralized structure is designed to boost accountability, regional responsiveness, and customer satisfaction through localized expertise and service excellence.
Silvio Munhoz, Managing Director of Scania Commercial Vehicles India Pvt. Ltd., said, “The appointment of GMMCO marks an important step in Scania India growth journey. GMMCO’s strong industry presence, wide service network, and customer-first philosophy make them an ideal partner as we expand into new markets and business areas. This partnership reinforces our long-term vision for India and lays a solid foundation for our next phase of growth, driven by the Scania Super range and our focus on sustainable transport solutions.”
From Selling Products to Delivering Complete Transport Solutions
Aligned with Scania’s global objective of delivering end-to-end mobility solutions, the GMMCO partnership reinforces the company’s “solutions over products” approach. This includes customized vehicle configurations, tailored service and maintenance packages, financing support, and continuous optimization through connected services.
Through this collaboration, Scania India aims to deepen its “solution sales” model, ensuring that every customer receives a transport package tailored to their operational, financial, and sustainability goals.
Chandrashekar V, Managing Director and CEO of GMMCO Ltd., said, “We are delighted to partner with Scania, a global leader synonymous with innovation, performance, and sustainability. This collaboration reflects GMMCO’s commitment to delivering comprehensive, technology-driven solutions that empower our customers across sectors. With our deep industry reach, strong service infrastructure, and relentless focus on operational excellence, we are confident of driving Scania India’s next phase of growth in India and creating exceptional value for our shared customers.”
Expanding Network to Serve Key Business Segments
Scania’s growing dealer network will cater to industries including construction, long haulage, mining, and special applications, enabling the company to expand its customer base with complete transport solutions.
Both GMMCO and PPS Motors will operate within their respective territories to ensure regional focus, customer access, and strong aftermarket support.
Through this network expansion, Scania India continues to reaffirm its commitment to strengthening customer engagement, driving sustainable mobility, and supporting India’s transition toward smarter, safer, and greener transportation.
